Date:  

Tuesday, 29th March 2005
6.00pm drinks for 6.30pm start

RVSP:

Monday 28 March 2005
Contact Robert Button
Phone: 02 9514 1734
Email: Robert.Button@uts.edu.au

Location:

Guthrie Theatre
Level 3 Peter Johnson Building 702-730 Harris St Ultimo

Parking Free - Peter Johnson Building Basement Carpark

Topic:

Getting past the ‘gut feeling’ – using science to successfully predict which new technologies, products and services are most likely to succeed.

Abstract:

Research shows most new products and services fail to meet management expectations. Yet many corporations, service providers and government agencies still place costly bets on their future success with little or no true indication of market demand or willingness to pay.

This free public lecture confronts unproductive market research paradigms and issues in predicting future product and service demand. It offers case examples and remarkable insights in proven, yet rarely applied and decades-old scientific approaches to modelling consumer choice that deliver highly accurate and invaluable data.

Presenter:

Professor Jordan Louviere
Professor of marketing and Director of the UTS Centre for the Study of Choice

Professor of marketing and Director of the UTS Centre for the Study of Choice, Jordan Louviere is internationally recognized as an expert in conjoint analysis and consumer choice modelling. He pioneered the design and analysis of choice experiments. Each year he teaches stated preference choice modelling and design of choice experiments with Moshe Ben-Akiva and Dan McFadden (co-winner of the 2000 Nobel Prize in Economics) and others in the annual summer short course in choice modelling at the Massachusetts Institute of Technology. He has authored or co-authored more than 150 scholarly publications.

PDF:

Seminar (PDF 30k)