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Seminars
See Seminars at the UTS School of Marketing
News
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May 2006
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Further improvements to the teaching of the School of Marketing will be sought through a new research project to be undertaken by a team which includes a member of the School of Marketing. Dr Bruce Perrott and his colleagues have been awarded a Faculty of Business Teaching & Learning Grant for a project titled 'The Invisible Faculty: An investigation of the role and support needs of part-time Faculty of Business teaching staff.' The Project Leader is Dr Doug Davis (School of Management), and others involved are Dr Len Perry, Dr Stephen Topple, and Mr Bob Connor.
The goals of the project are:
- to establish an information base from which programs that support and develop the teaching capabilities of the Faculty’s part-time teaching staff can be derived;
- to build a profile of the concerns and needs of part-time teaching staff throughout the Faculty; to investigate the attitudes of part-time teaching staff towards the University, the Faculty, the sponsoring School, the student body and the quality of their teaching work;
- to establish the extent to which part-time teaching staff are able to apply practice based experience to their classroom teaching; and
- to identify ‘best practice’ in terms of cost effective support for part-time teaching staff at UTS and make recommendations to the Faculty of Business to consider implementation.
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May 2006
During a Faculty of Business graduation ceremony, teaching staff from the School of Marketing (shown at right) were honoured for their outstanding teaching through the presentation of an award for innovative team teaching by the UTS Vice-Chancellor and President, Professor Ross Milbourne.
The award was made for exemplary innovation in a team teaching approach to the first year statistics subject 21633 Business Information Analysis.
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Award recipients: Jonathan Pratt (School of Management), Dr Sara Denize and Paul Burke (School of Marketing); and Luke Greenacre (absent; School of Marketing).
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March 2006
Dr Graham Massey of the School of Marketing is the co-author of a paper that has been recognised as the European Journal of Marketing 'Outstanding Paper' at the Emerald Literati Network Awards for Excellence 2006 (External website). The paper:
Dawes, Philip L., and Graham R. Massey (2005), “Antecedents of Conflict in Marketing’s Cross-Functional Relationship with Sales,” European Journal of Marketing, Volume 39, No. 11/12, pp. 1327-1344.
sought to develop and test a model of the factors which explain the level of interpersonal conflict between Marketing Managers and Sales Managers, using a sample of 200 Sales Managers in the UK and Australia. [abstract]
March 2006
Researchers from the School of Marketing who are studying choice modelling will be working with internationally renowned economist Professor Michael Keane who begins a five-year Federation Fellowship at UTS this year. Read more (Website)
February 2006
Centre for the Study of Choice (CenSoC) is now a Key UTS University Research Centre (Website)
December 2005
A team from the School of Marketing: Dr Sara Denize, Mr Paul Burke, Mr Luke Greenacre & Mr Jonathan Pratt (School of Management), have been honoured with a UTS Teaching Award in the Team category.
The award was made for exemplary innovation in a team teaching approach to the first year statistics subject 21633 Business Information Analysis. A range of strategies have been implemented to enhance subject alignment and delivery, build shared orientation among teaching staff, manage student self-efficacy and provide timely and effective feedback. The team has worked in a most collaborative fashion to achieve outstanding student satisfaction in very large enrolment subject with a history of poor feedback.
December 2005
At the annual conference of the Australian and New Zealand Marketing Academy [ANZMAC web site] the inaugural prize for a doctoral student presentation was won by an Associate Lecturer from the School of Marketing, Christine Mathies. The paper was titled: Integrating Customer Centric Marketing and Revenue Management. Christine's project is supervised by Professor Jordan Louviere and Associate Professor Siggi Gudergan.
September 2005
Associate Lecturer and PhD student David Cox has been awarded the international SITE 2005 Crystal Award (website) for the Most Creative Use of an Incentive Program to Solve a Marketing Problem. This is based on David’s submission of the loyalty program design which he had developed for IBM. SITE, the international US-based Society of Incentive & Travel Professionals (website), had appointed a global panel of distinguished judges from industry to score a total of 34 entries.
This is a great recognition of David’s standing in this field and is also an indication of the relevance and impact of his PhD research.
January 2005
The School of Marketing from the University of Technology, Sydney would like to invite you to the second annual 'Research Day' on Thursday 10 February 2005. The event will take place at the University of Technology, Sydney Haymarket Campus located at the corner of Quay Street & Ultimo Road, Haymarket, Sydney.
December 2004
Professor Jordan Louviere has been awarded the Australia and New Zealand Marketing Academy (ANZMAC) Researcher of the Year Award (website). This Award is:
"made to the person judged to have made the most significant contribution to advancing our knowledge and understanding of Marketing through their research."November 2004
UTS Business Alumni living in Thailand are invited to join Professor Ken Miller, Head of the School of Marketing, at a gathering to be held on Friday 19th November 2004.
UTS staff and graduates will be able to network in a social atmosphere at the Landmark Hotel. Live music as well as Karaoke will be part of the evening entertainment. Cocktail type menu and drinks will be served. This event is complimentary to UTS Business graduates. [View Invitation PDF]
Time: 7.00pm
Date: Friday 19 November 2004
Venue: Sukhumvit Room, The Landmark Hotel
138 Sukhumvit Road, Bangkok 10110
Menu: Cocktail menu and drinks will be served
Cost: There is no cost for this event
RSVP: Booking is essential and RSVP can be made by contacting info@insighteducate.com
November 2004
ICAN Research at the University of Technology, Sydney and the Association of Strategic Alliance Professionals (A.S.A.P) bring together some of the world’s leading executives and academics currently working on alliances and are pleased to announce a conference not to be missed - Managing Marketing & Channel Alliances for Growth (website) held at The Stamford Plaza, Double Bay on November 16, 2004 in Sydney, Australia.
June 2004
Researchers from the School of Marketing were prominent among the successful grant applicants in the recently announced ARC Linkage Grants (website). Linkage Grants are aimed at "brokering research partnerships within the Australian innovation system and capturing economic, social and cultural benefits of research".
The funded projects were:
Researchers: Dr SP Gudergan, Prof JJ Louviere, Prof TM Devinney
Grant Title: Profiling Accurate Segmentation Structures in Rural Communities
Total Funding: $507,580
Researchers: Prof JJ Louviere, Ms C Burton, Ms CA Scott, A/Prof L Young, Dr T Huybers, Mr P Burke, Ms LJ Kelly
Grant Title: Increasing Visitor Frequency: approach to understanding and forecasting how cultural attraction visitors respond to various incentives to increase visitation rates
Total Funding: $109,273
May 2004
In 2004 the first group graduated from the double Masters degree offered jointly by the College of Management of Mahidol University, Thailand, and UTS. Read more.
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