Recommended subject sequence for part-time undergraduate study
Marketing Major
Advertising & Promotions Management Major
Marketing Sub-Major
Strategic Marketing Sub-Major
Advertising Sub-Major
Advanced Advertising Sub-Major
Marketing Research Sub-Major
Marketing Major
Year 1 & 2
Autumn
BBus core subjects
Spring
BBus core subjects
Year 3
Autumn
24202 Customer Behaviour
Spring
24309 Research for Marketing Decisions
Year 4
Autumn
24415 Marketing Planning & Strategy
Spring
24223 New Product Analysis & Management
Year 5
Autumn
24222 Channel Analysis & Management
Spring
24210 Integrated Marketing Communications
Year 6
Autumn
24224 Pricing Analysis & Revenue Management
Spring
24430 Applied Project
Advertising & Promotions Management Major:
Year 1 & 2
Autumn
BBus core subjects
Spring
BBus core subjects
Year 3
Autumn
24202 Customer Behaviour
Spring
24309 Research for Marketing Decisions
Year 4
Autumn
59330 Advertising Practice
Spring
24210 Integrated Marketing Communications
Year 5
Autumn
24207 Media Planning
Spring
59333 Advertising Strategies
Year 6
Autumn
24510 Advertising Research
Spring
24430 Applied Project
Marketing Sub-Major:
Students may complete this sub-major by taking one or 2 subjects a semester.
It is recommended that students take subjects in the following order:
24202 Customer Behaviour (offered in Autumn & Spring)
24309 Research for Marketing Decisions (offered in Autumn & Spring)
24331 Marketing Analytics & Decisions (offered in Autumn)
24415 Marketing Planning & Strategy (offered in Autumn & Spring)
Strategic Marketing Sub-Major:
Students may complete this sub-major by taking one or 2 subjects a semester.
Semesters in which subjects will be offered are:
Autumn
24306 Services Marketing Analysis & Strategy
24331 Marketing Analytics & Decisions
Spring
24220 International Marketing Analysis & Strategy
24205 Business Marketing Analysis & Strategy
Advertising Sub-Major:
Year 1 & 2
Autumn
BBus core subjects
Spring
BBus core subjects
Year 3 and/or 4
Autumn
24202 Customer Behaviour
24309 Research for Marketing Decisions
Spring
24210 Integrated Marketing Communications
Year 5 and/or 6
Autumn
24510 Advertising Research
Advanced Advertising Sub-Major:
Year 1 & 2
Autumn
BBus core subjects
Spring
BBus core subjects
Year 3
Autumn
24207 Media Planning
59330 Advertising Practice
Year 4
Autumn
24510 Advertising Research
Spring
59333 Advertising Strategies
Marketing Research Sub-Major:
Students may complete this sub-major by taking one or two subjects a semester. Please be aware of the pre-requisites for some subjects when planning your program.
It is recommended that the subjects be taken in the following sequence:
24331 Marketing Analytics & Decisions (offered in Autumn)
24902 Research Methodology & Data Analysis (offered in Autumn)
24908 Research Design & Data Collection (offered in Spring)
24907 Research Management & Strategy (offered in Spring)
