Recommended subject sequence for MBus full-time study

Graduate Diploma in Marketing – commencing Autumn

Year 1

Autumn semester

24734 Marketing Management
22747 Accounting for Managerial Decisions
24710 Buyer Behaviour
24720 Marketing Research

Spring semester

24730 Marketing Strategy

Three electives from:

24736 Marketing Communications
24742 New Product Management
24707 Strategic Business Marketing
24738 Strategic International Marketing
24758 Research Management & Strategy Tools

Graduate Diploma in Marketing – commencing Spring

Year 1

Spring semester

24734 Marketing Management
22747 Accounting for Managerial Decisions
24710 Buyer Behaviour
24720 Marketing Research

Year 2

Autumn semester

24730 Marketing Strategy

Three electives from:

24760 Pricing & Revenue Management
24713 Marketing Channel Management
24706 Strategic Services Marketing
24750 Marketing Analytics
24759 Research Design & Data Collection Tools

Master of Business in Marketing – commencing Autumn

Year 1

Autumn semester

24734 Marketing Management
22747 Accounting for Managerial Decisions
24710 Buyer Behaviour
24720 Marketing Research

Spring semester

24730 Marketing Strategy
24736 Marketing Communications
24742 New Product Management

One elective from:
24707 Strategic Business Marketing
24738 Strategic International Marketing
24758 Research Management & Strategy Tools

Year 2

Autumn semester

24760 Pricing & Revenue Management
24713 Marketing Channel Management
24790 Business Project: Marketing

One elective from:
24706 Strategic Services Marketing
24750 Marketing Analytics
24759 Research Design & Data Collection Tools

Master of Business in Marketing – commencing Spring

Year 1

Spring semester

24734 Marketing Management
22747 Accounting for Managerial Decisions
24710 Buyer Behaviour
24720 Marketing Research