Recommended subject sequence for MBA full-time study
Marketing Major
Marketing Sub-Major
Strategic Marketing Sub-Major
Marketing Research Sub-Major
Marketing Major – Commencing in Autumn
Year 1
Autumn
24734 Marketing Management
3 x MBA core subjects
Spring
24710 Buyer Behaviour
24720 Marketing Research
24730 Marketing Strategy
1 x MBA core subject
Year 2
Autumn
24760 Pricing & Revenue Management
24713 Marketing Channel Management
2 x MBA core subjects
Spring
24742 New Product Management
24736 Marketing Communications
24790 Business Project: Marketing
1 x MBA core subject
Marketing Major – Commencing in Spring
Year 1
Spring
24734 Marketing Management
3 x MBA core subjects
Year 2
Autumn
24710 Buyer Behaviour
24720 Marketing Research
24730 Marketing Strategy
1 x MBA core subject
Spring
24742 New Product Management
24736 Marketing Communications
2 x MBA core subjects
Year 3
Autumn
24742 New Product Management
24736 Marketing Communications
24790 Business Project: Marketing
1 x MBA core subject
Marketing Sub-Major – Commencing in Autumn
Year 1
Autumn
24734 Marketing Management
3 x MBA core subjects
Spring
24710 Buyer Behaviour
24720 Marketing Research
Year 2
Autumn
24750 Marketing Analytics
Spring
24730 Marketing Strategy
Marketing Sub-Major – Commencing in Spring
Year 1
Spring
24734 Marketing Management
3 x MBA core subjects
Year 2
Autumn
24710 Buyer Behaviour
24720 Marketing Research
Spring
24730 Marketing Strategy
Year 3
Autumn
24750 Marketing Analytics
Strategic Marketing sub-Major – Commencing Autumn
Year 1
Autumn
24734 Marketing Management
3 x MBA core subjects
Spring
24707 Strategic Business Marketing
24738 Strategic International Marketing
Year 2
Autumn
24706 Strategic Services Marketing
24750 Marketing Analytics
Strategic Marketing Sub-major – Commencing Spring
Year 1
Spring
24734 Marketing Management
3 x MBA core subjects
Year 2
Autumn
24706 Strategic Services Marketing
24750 Marketing Analytics
(these subjects may also be taken in the Autumn of the following year)
Spring
24707 Strategic Business Marketing
24738 Strategic International Marketing
Marketing Research Sub-Major – Commencing Autumn
Year 1
Autumn or Spring
24734 Marketing Management
Year 2
Autumn
24750 Marketing Analytics
24759 Research Design and Data Collection
Spring
24757 Research Methodology & Data Analysis Tools
24758 Research Management & Strategy Tools
Marketing Research Sub-Major – Commencing Spring
Year 1
Spring
24734 Marketing Management
Year 2
Autumn
24750 Marketing Analytics
24759 Research Design and Data Collection
Spring
24757 Research Methodology & Data Analysis Tools
24758 Research Management & Strategy Tools
