|
|
POSTGRADUATE SUBJECTS OFFERED IN 2009
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|
Subject No
|
Subject Name
|
Semester Offered
|
|
|
|
Autumn
|
Spring
|
|
24734
|
Marketing Management
|
Yes
|
Yes
|
|
24710
|
Buyer Behaviour
|
Yes
|
Yes
|
|
24720
|
Marketing Research
|
Yes
|
Yes
|
|
24730
|
Marketing Strategy
|
Yes
|
Yes
|
|
24790
|
Business Project: Marketing
|
Yes
|
Yes
|
|
24760
|
Pricing & Revenue Management
|
Yes
|
|
|
24713
|
Marketing Channel Management
|
Yes
|
|
|
24706
|
Strategic Services Marketing
|
Yes
|
|
|
24750
|
Marketing Analytics
|
Yes
|
|
|
24743
|
Contemporary Issues in International Marketing
(This is the last time this subject will be offered)
|
Yes
|
|
|
24744
|
Competitive International Marketing Strategy
(This is the last time this subject will be offered)
|
Yes
|
|
|
24759
|
Research Design & Data Collection Tools
|
Yes
|
|
|
24742
|
New Product Management
|
|
Yes
|
|
24707
|
Strategic Business Marketing
|
|
Yes
|
|
24738
|
Strategic International Marketing
|
|
Yes
|
|
24757
|
Research Methodology & Data Analysis Tools
|
|
Yes
|
|
24758
|
Research Management & Strategy Tools
|
|
Yes
|
|
24736
|
Marketing Communications
|
|
Yes
|
