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MBA MAJOR & SUB-MAJOR RECOMMENDED SEQUENCES
FOR FULL TIME STUDENTS
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Marketing Major - Commencing Autumn
Full Time
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Autumn Semester
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Spring Semester
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Year 1
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3 x MBA Core
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24710 Buyer Behaviour
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24734 Marketing Management
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24720 Marketing Research
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24730 Marketing Strategy
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Year 2
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24760 Pricing & Revenue Management
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24742 New Product Management
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24713 Marketing Channel Management
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24736 Marketing Communications
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24790 Business Project: Marketing
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Marketing Major - Commencing Spring
Full Time
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Autumn Semester
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Spring Semester
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Year 1
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24734 Marketing Management
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Year 2
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24710 Buyer Behaviour
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24736 Marketing Communications
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24720 Marketing Research
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24742 New Product Management
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24730 Marketing Strategy
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Year 3
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24713 Marketing Channel Management
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24760 Pricing & Revenue Management
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24790 Business Project: Marketing
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Marketing Sub-Major - Commencing Autumn
Full Time
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Autumn Semester
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Spring Semester
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Year 1
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24734 Marketing Management
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24710 Buyer Behaviour
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24720 Marketing Research
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Year 2
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24750 Marketing Analytics
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24730 Marketing Strategy
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Marketing Sub-Major Commencing Spring
Full Time
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Autumn Semester
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Spring Semester
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Year 1
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24734 Marketing Management
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Year 2
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24710 Buyer Behaviour
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24730 Marketing Strategy
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24720 Marketing Research
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Year 3
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24750 Marketing Analytics
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Strategic Marketing Sub-Major Commencing Autumn
Full Time
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Autumn Semester
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Spring Semester
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Year 1
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24734 Marketing Management
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24707 Strategic Business Marketing
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24738 Strategic International Marketing
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Year 2
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24706 Strategic Services Marketing
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24750 Marketing Analytics
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Strategic Marketing Sub-Major Commencing Spring
Full Time
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Autumn Semester
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Spring Semester
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Year 1
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24734 Marketing Management
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Year 2
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24706 Strategic Services Marketing
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24707 Strategic Business Marketing
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24750 Marketing Analytics
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24738 Strategic International Marketing
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Marketing Research Sub-Major Commencing Autumn
Full Time
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Autumn Semester
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Spring Semester
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Year 1
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24734 Marketing Management
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Year 2
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24750 Marketing Analytics
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24757 Research Methodology & Data Analysis Tools
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24759 Research Design & Data Collection Tools
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24758 Research Management & Strategy Tools
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Marketing Research Sub-Major Commencing Spring
Full Time
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Autumn Semester
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Spring Semester
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Year 1
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24734 Marketing Management
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Year 2
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24750 Marketing Analytics
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24757 Research Methodology & Data Analaysis Tools
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24759 Research Design & Data Collection Tools
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24758 Research Management & Strategy Tools
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