Through training, teaching and research, UTS' School of Marketing promotes excellence in marketing and helps organisations build market efficiency and improve sales and marketing management decision making.

UTS’ approach to marketing training and teaching is research-driven and relevant to practice. The School works with academics and industry globally in advancing and building marketing competencies.

UTS Marketing drives, and works with, several research groups within UTS:

• aligned with UTS’ Centre for the Study of Choice (CenSoC) it is recognised as developing theoretic knowledge on how decisions are made and advancing methods to gain reliable customer insights;
• in collaboration with UTS’ Centre for Management & Organisation Studies (CMOS) it is recognised as creating theoretic knowledge to put in place and implement marketing strategies that drive performance