About the school

Through training, teaching and research the Marketing Discipline Group promotes excellence in marketing and helps organisations build market efficiency and improve sales and marketing management decision making.

UTS’ approach to marketing training and teaching is research-driven and relevant to practice. The school works with academics and industry globally in advancing and building marketing competencies.

The Marketing Discipline Group drives, and works with, several research groups within UTS:

• aligned with the UTS:Centre for the Study of Choice (CenSoC) it is recognised as developing theoretic knowledge on how decisions are made and advancing methods to gain reliable customer insights;
• in collaboration with the UTS:Centre for Management and Organisation Studies (CMOS) it is recognised as creating theoretic knowledge to put in place and implement marketing strategies that drive performance.

See our Discipline Group's staff directory for profiles and research capabilities of our academic staff.