Sponsorship, Funding

Funding

• Arts Funding Guide 2011 - from the Australia Council. 
• Australia Council for the Arts - Grants & Initiatives 
• Festivals Australia - an Australian Government program which funds Australian regional and community festivals to present quality cultural projects.
• Grants and Funding - Australian arts and cultural websites.
• Mega-Special-Event Promotions and Intent To Purchase: A Longitudinal Analysis of the Super Bowl (Journal article) in Journal of Sport Management, Vol.22, Issue 4, 2008, pp. 392-409.  (Available to UTS staff and students via Library Catalogue, or purchase from JSM website.)
• Running Sport - Funding and Sponsorship, 1997 (37p. PDF) - Hillary Commission for Sport, Fitness and Leisure, Wellington, NZ.
• Funding and Sponsorship - Sport and Recreation Management website developed by Leo Isaac, Southbank Institute of Technology, Brisbane.

Sponsorship

• Attitudes Toward Sponsorship at a State Sports Festival (Journal article) in Event Management, Vol.10, No.2, 2007, pp.89-101.  (Available to UTS staff and students via Library catalogue.)
• City of Melbourne Events Sponsorship Strategy, 2007-2010 (10p. PDF)
• Partnerships - Australia Day Council of New South Wales.
• Event Sponsorship by India's Beverage Sector (12p. PDF) - Miguel Moital et al (Conference paper 2207) in 'Re-eventing' the City/Town: Events as a Catalyst for Change - Proceedings of 4th International Event Research Conference (Melbourne, July 2007), pp.172-183. 
• Event Starter Guide - Prepared by the New South Wales Government to assist people from the community to navigate their way through some of the many issues involved in organising an event, including sponsorship.
• Events South Australia Sponsorship Guidelines (4p. PDF) 
• Examining Corporate Sponsorsip of Charitable Events in the Greater Charleston Area (Journal article) by S. Nadav et al in Event Management, Vol.14, No.3, 2010, pp.239-250.  Available to UTS staff and students via Library Catalogue, or purchase from Publisher's website. 
• An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes (10p. PDF) - J.Z. Sneath et al (Journal article) in Journal of Advertising Research, Dec. 2005.
• The Impact of Repeat Attendance on Event Sponsorship Effects - Russell Lacey et al (Journal article) in Journal of Marketing Communications, Vol. 13, Issue 4, December, 2007.
• The influence of spectators' attitudes on sponsorship awareness: a study in three different leisure events (Journal article) in Managing Leisure, Vol.13, No.1, 2008, pp.1-12.  (Available to UTS staff and students via Library Catalogue.  Available for purchase from publisher website.) 
• The Matching Effect of Brand and Sporting Event Personality: Sponsorship Implications (Journal article) in Journal of Sport Management, Vol.23, Issue 1, pp.41-64.  Available to UTS staff and students via Library catalogue, or purchase from JSM website.)
• Measuring Event Sponsorship Effects: A relationship perspective (15p. PDF) - Robyn Stokes (Conference paper) in The Impacts of Events (659p. PDF) - Proceedings of International Event Research Conference (Sydney, July 2005), pp.398-412.
• Relationship between corporate image and purchase behavior: Moderating effects of personal characteristics and situational factors (Journal article) by Kim, Jun Woo, Crow, Brian, and Kim, Yu Kyoum in Event Management, Vol.15, No 3, 2011, pp.245-266.  Available to UTS staff and students via UTS Library Catalogue, or purchase through publisher website. 
• Running Sport - Funding and Sponsorship, 1997 (37p. PDF) - Hillary Commission for Sport, Fitness and Leisure, Wellington, NZ.
• Sponsorship - Section 16 of the Event Starter Guide produced by the NSW Government, Office of Protocol and Special Events.
• Sponsorship of events (Chapter 11) in Festival and Special Event Management, 4th ed. 2008, pp.344-386,  Johnny Allen et al, John Wiley & Sons Australia.  Available for purchase from ACEM website.  Borrow from UTS Library.
• Funding & Sponsorship - Sport and Recreation Management website developed by Leo Isaac, Southbank Institute of Technology, Brisbane.
• Sponsorship Guidelines - examples include Canon Australia - Coopers Brewery - Energex - NAB - NEC Australia - NHMRC - Nokia
• Sponsorship program protection strategies for special sport events: are event organizers outmaneuvering ambush marketers? (Journal article) in Journal of Sport Management, Vol.22, No.5, 2008, pp.550-586.  (Available to UTS staff and students via Library catalogue.  Available for purchase from JSM website.)
• Sponsorship recognition: Exploring involvement-exposure interaction effects and the influence of multiple mediums (Journal article) by L.R. Potwarka et al in Event Management, Vol.13, No.4, pp.233-247.  Available to UTS staff and students via Library Catalogue, or purchase from Publisher's website.