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Sponsorship
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- Attitudes Toward Sponsorship at a State Sports Festival (Journal article) in Event Management, Vol.10, No.2, 2007, pp.89-101. (FREE to UTS staff and students via Library catalogue.)
- Australia Day - Sponsorship Dos and Donts
- City of Melbourne Events Sponsorship Strategy, 2007-2010 (10p. PDF)
- Event Sponsorship by India's Beverage Sector (12p. PDF) - Miguel Moital et al (Conference paper 2207) in 'Re-eventing' the City/Town: Events as Catalysts for Change - Proceedings of 4th International Event Research Conference (Melbourne, July 2007). Proceedings available to purchase from ACEM website.
- Corporate Partnership - Australia Day Council of New South Wales.
- Event Starter Guide - Prepared by the New South Wales Government to assist people from the community to navigate their way through some of the many issues involved in organising an event, including sponsorship.
- Events South Australia Sponsorship Guidelines (4p. PDF)
- Guide to Event Sponsorship, 2008 (9p.PDF) - Launceston City Council.
- An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes (10p. PDF) - J.Z. Sneath et al (Journal article) in Journal of Advertising Research, Dec. 2005.
- The Impact of Repeat Attendance on Event Sponsorship Effects - Russell Lacey et al (Journal article) in Journal of Marketing Communications, Vol. 13, Issue, December, 2007.
- Measuring Event Sponsorship Effects: A relationship perspective (15p. PDF) - Robyn Stokes (Conference paper) in The Impacts of Events (659p. PDF) - Proceedings of International Event Research Conference (Sydney, July 2005), pp.398-412.
- Running Sport - Funding and Sponsorship, 1997 (37p. PDF) - Hillary Commission for Sport, Fitness and Leisure, Wellington, NZ.
- Sponsorship - Section 15 of the Event Starter Guide produced by the NSW Government, Office of Protocol and Special Events.
- Sponsorship and Government Funding - Sport and Recreation Management website developed by Leo Isaac, Southbank Institute of Technology, Brisbane.
- Sponsorship Guidelines - examples include Canon Australia - Coopers Brewery - Energex - NAB - NEC Australia - NHMRC - Nokia
- Sponsorship program protection strategies for special sport events: are event organizers outmaneuvering ambush marketers? (Journal article) in Journal of Sport Management, Vol.22, No.5, 2008, pp.550-586. (Available FREE to UTS staff and students via Library catalogue. Available for purchase from JSM website.)
- Sponsorship Proposal, 2007 (11p, PDF) - Fourth International Event Management Research Conference & Second Event Education and Research Network Australasia Symposium. ACEM sponsorship proposal.
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