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Marketing
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- Affective Event and Destination Image: Their Influence on Olympic Travelers' Behavioral Intentions (Journal article) in Event Management, Vol.10, No.2, 2007, pp.159-173. (FREE to UTS staff and students via Library catalogue.)
- Application of a Visitor Tracking Study as an Event Marketing Research Tool: Breedekloof Festival, South Africa (14p. PDF) - Dimitri Tassiopoulos and Norbert Haydam (Conference paper 2607) in 'Re-eventing' the City/Town: Events as Catalysts for Change - Proceedings of 4th International Event Research Conference (Melbourne, July 2007). Proceedings available to purchase from ACEM website.
- Co-operative Marketing Case Studies: Generally Speaking: Undertaking Co-operative Audience Development Projects (4p. PDF) - Arts Victoria.
- Co-operative Marketing Case Studies Researching Marketing and Audience Development Activity in the Victorian Museum Sector (4p. PDF) - Arts Victoria.
- Event Marketer Magazine
- Event Marketing Institute is a think tank, educator, and global professional resource dedicated to the advancement and development of best practices, insights and business intelligence for individuals and companies using live marketing as a strategic marketing initiative.
- Events Marketing Guide City of Greater Geelong, 2005 (54p. PDF) - intended as a general guide for event organisers in the marketing and promotion of their event.
- An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes (9p. PDF) - J.Z. Sneath et al (Journal article) in Journal of Advertising Research, Dec. 2005.
- Miles ahead: marketing that works in regional Australia, 1998 (2.1mb. PDF) - A collection of over 40 innovative arts marketing case studies across regional Australia. Download from Australia Council site.
- The Relative Effectiveness of Special Events as a Promotional Tool: A Case Study (29p. PDF) - Ian McDonnell and Sally Gebhardt (Conference paper) in Events & Place Making (851p. PDF) - Proceedings of International Event Research Conference (Sydney, July 2002), pp.405-433.
- Successful Management and Achievements of a City Based Event as a Strategy for Destination Marketing: the case of Pusan International Film Festival (10p. PDF) - Eunhee Seong (Conference paper 1907) in 'Re-eventing' the City/Town: Events as Catalysts for Change - Proceedings of 4th International Event Research Conference (Melbourne, July 2007). Proceedings available to purchase from ACEM website.
- Toward a model of brand creation for international large-scale sporting events (Journal article) in Journal of Sport Management, Vol.22, No.5, 2008, pp.526–549. (Available FREE to UTS staff and students via Library Catalogue. Available to purchase from JSM website.)
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